By Chantal Tode
Nestle has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile as well as the environmental and social impacts of its products.
Retail stores in Britain will be the first to carry products featuring the new packaging. Consumers who purchase a multi-pack of two-finger Kit Kat chocolate bars will be able to scan the packaging with a smartphone to find out what the bars are made of, how they fit into a balanced diet and lifestyle and how they were produced.
“We have a lot of information about the nutritional value and the environmental and social impacts of what we produce, and it makes sense to share that with consumers,” said Philippe Aeschlimann, a spokesman for Nestlé SA, Vevey, Switzerland.