It may be difficult to fully understand the field of mobile marketing when you begin to use it, but knowing as much as you can is key to your success. There are so many techniques, codes, applications and formats to make sense of and choose the right ones. Following are some amazing mobile marketing tips that will give your marketing campaign a boost.
Set up an online presence for your business with all possible social networks. You want your business to be seen. Start with the basics, then your business can branch out to more sites. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.
Remember that people who are using a mobile device to see your website will have a harder time navigating. Mobile-focused websites need to be as easy to use as you can possibly make them. Do not worry if your mobile site looks simple or barren on a computer; it will look a lot better on a customer’s mobile device.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. If you need unbiased opinions, you can hire testers.
Use a Multimedia Messaging Service to send out coupons to get new customers or to reward your current customers. You can send promotional codes in the coupons. The codes are then linked to your mobile site by using a tracking code. Your loyal customers will enjoy being rewarded with coupons, and new customers will be tempted by them.
Give customers something, and get ready to receive much more in return. You need to offer incentives in your mobile marketing campaign. For example, you could offer local event notices, weather updates, or even discounts. However, a coupon offer can increase sales during your campaign.
Instead of using shared short codes, purchase dedicated ones. It can be expensive, up to 2k, but they will be yours. If you keep using the same short code, it will eventually be linked to your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. You can get into trouble if your code sharing company does not follow rules.
You should be able to give feedback on your ads and find a connection with a customer. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. It is much easier to have a simpler format and message so that all platforms accept it. The KISS principle shows up strong in mobile marketing.
Mobile marketing is a beneficial tactic to gain knowledge in, and the more you know about it, the better you will do in business ventures. It will be easier to understand what you need. Understanding the information and tips offered above is good way to take the first steps in launching a mobile marketing campaign.