The Mobile advertising market is nascent given the user hostility towards intrusive calls and unsolicited messages. But the registered customers at your e-Retail site represent a ready and voluntary database to communicate with them directly about your online brand. Mobile phone messaging can reach out to your users in their busy lives and on-the-move lifestyles in a non-intrusive way.
Mobile messaging provides an avenue for steady flow of concise bits of information on new products or services, promotional information on discounts, bundled offers, special offers and festival schemes. This is a good way to supplement and complement your email marketing program. The short messaging format is ideal for quick alerts that outline the gist of your promotion, while email serves to deliver a more detailed version of the same messages.
Mobile phone messaging is also increasingly being offered as part of customer service by e-Retailers to inform the customer about order status, payment status, product delivery status and other such order related details. Efficient and prompt customer service is an integral part of a good brand marketing program and vital in long term customer relationship management.